ckb
CREATIVE BRAND CONSULTING
I help brands define their identity through critical moments of growth. With 10 years’ experience spanning brand strategy, innovation, product design, creative direction, visual design, marketing and content — I work with executives and creative teams to develop brand-defining work and cultivate processes that grow with their business.
LOKAI brand IDENTITY
Reintroducing a cult-favorite brand with an updated look & feel, and a fresh approach to brand expression.
Elements brand identity
Launching a new-to-the-world brand in the consumable wellness space with a plant-centric ecosystem designed to put function first.
Milk Bar
BRAND IDENTITY
Simplifying and strengthening Milk Bar's brand identity to ensure consistency for a scaling business, while maintaining the familiar yet unexpected spirit that launched the brand to its famed status.
Milk Bar
cpg launch
Expanding a foundational brand system into the grocery aisles, optimizing for innovation, expression, and iteration.
Lokai ss’23 CAMPAIGN
Celebrating inspiring lifestyles and locations where balance is achievable through every day adventures, launching 3 new products into Lokai’s catalogue.